Digital Concept LLC
Founded in 2021 through the cooperation between Shunkhlai Group and South Korea's GS Retail Group, Digital Concept LLC is the master franchise holder and official representative of GS25 convenience stores in Mongolia.
The GS25 stores are known for their friendly, innovative, and fun approach to daily service. Leveraging 30 years of GS Retail Group's experience, Digital Concept has built an infrastructure that ensures continuous operations, developed a comprehensive system, and created a training and development program. We are dedicated to establishing a new store service culture and operational experience./n
Through the GS25 chain's infrastructure, recognized as number one in service standards in Korea, we aim to place everything you need in every corner of the city with guaranteed quality. Our ultimate goal is to become a "Lifestyle Platform," connecting entrepreneurs with international expertise.Within two years, we have expanded to over 200 branches, not only in Ulaanbaatar but also in Darkhan, Erdenet, Baganuur, and Zuunmod, bringing a new rhythm and spreading city culture to these areas.
Globally, franchising—a process that localizes a successful standard from one country to another—is widely adopted. In South Korea, 99% of GS25 stores, totaling over 16,500 locations, are franchised by individuals and families. Following this model, Digital Concept will begin offering individuals and businesses the opportunity to own GS25 franchises or convert their existing stores to GS25 starting in the first half of 2024.


